Privacy statement

Who we are

Maui Doggy Daycare is a dog daycare in Rilland, Zeeland, run by Juvena Schreiber. Chamber of Commerce (KvK) number: 42179496. VAT number: NL870062165B01. You can reach us at [email protected] or +31 6 39 83 21 42. Maui is responsible for the data in this statement.

What data we use

• Your name, email address, phone number and your message, when you book an intro meeting, message us (including through the contact form on the website) or become a client.
• Your address, when you become a client. We need it to pick up and bring home your dog, and for the invoice.
• Details about your dog: name, breed, age, health, vaccinations and behaviour. Without these we can't care for your dog safely.
• Name and phone number of your emergency contact.
• Google reviews: first name, last-initial and the photos that belong to the review, as shown on Google.
• Your request not to use, or to remove, a specific photo or video of you or your children.
• Website data. Anonymous visitor counts through Cloudflare, without cookies. As our hosting provider, Cloudflare also sees the IP address of every visitor; we use it to recognise bots. More only if you click "Accept" in the cookie banner, including your IP address at PostHog, your behaviour on the pages and session recordings. See Cloudflare Web Analytics, Google Analytics, Microsoft Clarity and PostHog below.
• A random reference number (lead_ref), only if you click "Accept" in the cookie banner and then fill in the contact form or book an intro meeting. It links your request to your visit to the website.

Why we use it

Photos and videos

During care we take photos and videos of the dogs. We use them on our website, on social media, on our Google Business Profile, on Apple Maps and for other promotion. The rules are in article 9 of our terms. We mention at most the dog's first name. In photos and updates that we share ourselves, your name, address and other details are never published, and we don't tag you without consent. If you post a review on Google yourself with your name, that remains your own, public choice.

• Images showing only dogs are not personal data. We never mention your name or address in them. Images where people are recognisable are only used with consent, and you can withdraw that consent at any time.
• Images with people, children or reviewers recognisable in them, for example at a public event, are only used with their consent. If we do not have that consent, we do not use the image, or we make the person unrecognisable. Do you want a photo or video of you or your children not to be used, or removed? Ask us via WhatsApp or email. We can't recall what others have already shared.

Who we share data with

We never sell your data. We use these services for our work:

• Cal.com, to plan the intro meeting. The booking calendar on our website loads from Cal.com once you scroll to that section.
• Google, for email, calendar, website statistics (Google Analytics) and our business profile.
• Microsoft, for website statistics (Clarity).
• PostHog, for website statistics and session recordings. The servers are in the EU (Frankfurt).
• Apple, for our listing on Apple Maps.
• Meta, for WhatsApp, Instagram and Facebook.
• Buffer, to schedule social media posts.
• folk (folk.app), our client list. It records which dog belongs to which owner.
• Claude (by Anthropic), an AI assistant that helps us with email and calendar. It connects through Composio.
• Cloudflare, to host the website, count visitors anonymously (Web Analytics) and recognise bots.
• Resend, to forward messages from the contact form to us by email. The form itself stores nothing.

Some of these services process data outside the EU. This is done under the EU-US Data Privacy Framework or the EU standard contractual clauses.

Cloudflare Web Analytics

We count visits to our website with Cloudflare Web Analytics. It sets no cookies and stores nothing in your browser. It also uses no data to track or recognise you. In this statistic we only see totals: which pages are viewed, which site visitors come from, which country, and which kind of device and browser. Because this does not affect you, we do not ask for consent. It is therefore not in the cookie banner. Separately from this statistic, Cloudflare, as our hosting provider, does see the IP address of every visitor. What we do with it is described under PostHog below.

Google Analytics

We use Google Analytics 4 to see how visitors use our website. This only happens after you click "Accept" in the cookie banner. If you choose "Decline" or make no choice, Google Analytics is not loaded. After you accept, we measure which pages you visit and whether you click a contact button (WhatsApp, phone, email, booking an appointment or joining the waiting list), so we can see which pages lead to contact. Google processes this data under Google's privacy terms. Your choice is stored in your browser. You can change your choice at any time via the 'Cookie settings' link at the bottom of every page.

Microsoft Clarity

We use Microsoft Clarity to understand how visitors use our website. Clarity makes session recordings and heatmaps: it records how you interact with the page (mouse movements, scrolling and clicks). This only happens after you click "Accept" in the cookie banner; if you choose "Decline" or make no choice, Clarity is not loaded. What you type into form fields (such as your name, email address and phone number) is masked and not recorded. Microsoft processes this data as a processor; data may be processed outside the EU under the EU-US Data Privacy Framework and/or the EU standard contractual clauses. Microsoft keeps the data according to Clarity's retention policy.

PostHog

We use PostHog to understand how visitors use our website. PostHog measures which pages you view and where you click, and makes session recordings: it records how you interact with the page (mouse movements, scrolling and clicks). This only happens after you click "Accept" in the cookie banner; if you choose "Decline" or make no choice, PostHog is not loaded. What you type into form fields (such as your name, email address and phone number) is masked and not recorded. Parts of the page that we have marked as private are masked too. To stay within PostHog's free plan, we may automatically reduce the number of session recordings or switch them off for a while.

PostHog processes this data for us as a processor, on servers in the EU (Frankfurt, Germany). We have a data processing agreement with PostHog. PostHog keeps statistics data for 1 year and session recordings for up to 30 days.

Cloudflare, our hosting provider, sees the IP address of every visitor to our website, even if you choose "Decline". We use those IP addresses from the Cloudflare logs to tell real visitors from bots (automated visitors), so that our visitor numbers are right. After you accept, PostHog also collects your IP address. We compare the IP addresses from both sources: an IP address that visits our pages at Cloudflare but does not show up in PostHog is one we treat as a possible bot. Only counts come out of this. For the part with Cloudflare alone, our legal basis is legitimate interest; for the part with PostHog it is your consent. You can object to the use based on legitimate interest (see "Your rights").

If, after you accept, you send the contact form or book an intro meeting, we link that request to your visit with a random reference number (lead_ref). This shows us which pages lead to contact. Because the number belongs to your request, it is personal data. The legal basis is your consent. The number also appears in the email we receive from your form. Without your consent we do not create this number. Your choice is stored in your browser. You can withdraw your consent at any time via the 'Cookie settings' link at the bottom of every page.

PostHog keeps the reference number and the related visit data for 1 year. On request we delete them sooner.

QR codes

If you scan a Maui QR code (for example on a business card or flyer), we count that scan anonymously. We only store which QR code it was, the country, the type of device (phone, tablet or computer) and your browser's language setting. No IP address, no cookies and nothing that can identify you.

How long we keep data

• Intro meeting with no follow-up: 6 months after the meeting.
• Client data: 2 years after the last care day.
• Invoices and accounts: 7 years. The law requires this.
• Photos with people in them: as long as the image is online, or until you ask us to remove it.

Your rights

You may view, correct or delete your data. You may also object, limit how we use it, or have it transferred. You can withdraw consent at any time. Send your request via WhatsApp or to [email protected]. You'll get an answer within a month. Data we must keep by law, such as invoices, is only deleted once that period is over.

Not happy?

Tell us first and we'll work it out together. You may also complain to the Dutch Data Protection Authority (autoriteitpersoonsgegevens.nl).

Changes

This statement may change. The latest version is always on this page.